We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold here.
Sailthru leads the way in cross-channel retail marketing.
Sailthru powers cross-channel marketing and personalization for the world’s most innovative and fastest-growing retail and ecommerce brands.
Who Is Sailthru?
The new enterprise leader in retail campaign management.
In 2020, ecommerce experienced 10 years of growth in a 3 month period. While many retail organizations were slowly transforming, Sailthru’s customers were already operating with automation and personalization at scale. We provide more than technology and services; we provide a competitive advantage.
Experts in Email, Pioneers in Personalization
Sailthru is where innovation meets scale. Many of our customers send more than 20 billion personalized emails per year and Sailthru was the first email service provider to collect onsite and mobile app data to personalize email. Imagine how far we’ve come — and how far we are ahead of other technologies. We’ll help you reach your full audience with a truly personal 1:1 touch — not masked segmentation like the other guys.
Marketing Across Every Channel
We’re built to support your marketing initiatives across email, mobile, web, and everywhere else. Our platform lets you personalize and curate content across channels to ensure you’re reaching your audience wherever they want to engage and based on where they are in your funnel.
Easy to Use and Marketer-Friendly
What good is a powerful platform if you can’t use it without a team of developers? With Sailthru, you can get started with your work immediately. We’re talking about getting automations setup on day 1, advanced segmentation without having to write SQL, and access to advanced analytics without needing to bother your data science and BI teams.
Automation and Personalization for Days
The customer journey is the new campaign. Customer lifecycle management and optimization with Sailthru helps you drag-and-drop your way to executing abandonment, welcome, re-engagement and any other series and journey you can dream up.
Best-in-Class Customer Success
Our Customer Success team isn’t here to upsell you. Our team comes from retail and ecommerce, so we actually help customers achieve their business goals by aligning to their strategy, delivering bespoke recommendations and use cases, and helping to maximize their investment (and return on investment) in Sailthru.
Always Improving and Innovating
All of our customers have a voice at Sailthru. We not only listen to feedback, but we respond to it by incorporating your needs, wants, and desires into our product roadmap, service offerings, and more.
Leading retail companies stick with Sailthru
We Drive Value
What does Sailthru help your retail brand achieve?
Acquire valuable customers
We reduce legwork for marketers while helping them drive engagement and revenue. Our robust customer profiles and out-of-the-box lifecycle “recipes” help marketers boost the lifetime value of customers, while shrinking the average cost of acquiring them by making it easy to connect retention data to acquisition efforts.
Activate new browsers into buyers.
Sailthru is a performance marketing product for retention-focused organizations. We make it possible to apply a growth marketing mindset to all funnel stages so that newly acquired customers convert into buyers. Don’t think it’s possible to personalize from day 1? Think again. After testing and tailoring flows based on acquisition source, General Assembly was able to prove that awareness-building content correlates with a 40% increase in leads from users acquired through sweepstakes.Read Story
Increase Basket Size
Boost average order value.
We help you automate actions like email drip series and 1:1 personalized recommendations that boost average order value. Already on top of that? Talk to us about using predictive analytics to personalize offers based on predicted AOV.
“Partnering with Sailthru allows us to work smarter. Together, we as a team have been able to find opportunities to increase program sophistication while also tailoring our strategy to ultimately impact our bottom line.”
Andrew Lim Director of Retention Marketing at Revzilla
Boost Long Term Revenue
Increase customer lifetime value.
Haunted by one-and-done shoppers with high acquisition costs? Our tech is designed to help increase CLV and build your brand loyalty. Our success team is built to translate cohort data into new strategies to provide short-term wins and long-term gains.
Reduce risk of customer attrition and churn.
Loyalty and retention are different. To grow and maintain that growth, retail and commerce organizations need to focus on both. Sailthru’s AI tools provide marketers with the ability to predict and prevent churn. Wave goodbye to that leaky bucket.
Boost Repeat Purchases
Turn first time buyers into loyalists.
Every brand and buyer is unique. Sailthru gives marketers the tools to personalize messaging, content, and channel delivery for every one of your buyers to spark that next purchase. Better yet, our AI-based predictions will tell you exactly who in your customer file will purchase, when she will transact, and what she will buy so that your marketing can move her to that end.
Retail experts to help you get the most out of Sailthru.
We take your success seriously, which is why we hire retail executives to provide advisory services — free of charge. These experts have executed sophisticated multichannel personalization programs and they work directly with your Customer Success Manager, our Strategy & Optimization team, and with you to ensure you are getting the most from your investment in Sailthru.Learn more about Sailthru Services
See which leading retail brands are beating the competition when it comes to retail marketing personalization.Retail Personalization Index
The Sailthru Difference
What sets us apart from the rest?
Power of AI
AI-powered technology to work smarter, not harder.
We work in realities, not visions. Our AI is built on practicality. Automation, personalization, and predictions at the customer-level reduce manual efforts and help drive material lifts for your email and cross-channel marketing programs.
“Since partnering with Sailthru, we’ve seen significant gains across key performance indicators. Case in point, by implementing their Lifecycle Optimizer tool, which allows us to automate individualized messaging to customers based on predictive and onsite user behavior, we’ve been able to increase email-driven conversions year-over-year — by nearly 56%. Sailthru’s advanced technology and helpful staff makes the process seamless.”
Eliza Sniatkowski Digital Marketing Manager
Single Customer View, Single Platform
No more stitching together customer data points and platforms.
With Sailthru, your customer data and messaging delivery all seamlessly live within a single platform. Consolidate your tech stack, cut costs, and save on resources while advancing your marketing strategies. No need to compromise on functionality with us.
Start a journey with customers, don’t just blast them.
Create personalized customer journeys for every customer. Maintain full control over cross-channel lifecycle messaging, and meet any use case you can dream up with Sailthru.
Easy to Implement.
Easy to Use.
Unlike many others, migrating to Sailthru isn’t a nightmare.
We never outsource implementation. Our in-house, full-time team will guide you through configuration and setup, data import, static email send, transactional email send, and personalized email send milestones. Once you’re up and running, marketers of all levels will love the flexibility, usability, and power of the platform.Learn About Customers
Become a part of our retail community today so you can see how other people in the industry have successfully leveraged the Sailthru platform.Retail Community
Regional User Groups
We host Regional User Groups where you can connect with the Sailthru community, learn from your peers, and so much more.User Groups
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Data and Reporting
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