We’re pleased to announce that CM Group is now Marigold. Learn more about Marigold
here.
Customer Story
How General Assembly Maximizes the Customer Journey
Increase in leads for users acquired from sweepstakes
40%
Increase in leads for highest-value full-time career accelerators
12%
Sailthru’s Lifecycle Optimizer helps General Assembly build, test and measure in a more efficient way.
IMPROVED PERSONALIZATION
Enhancing Email Personalization
General Assembly manages long customer lifecycles with the right content at the right time, between onboarding and “offboarding” series for new students and alumni, and post-purchase flows. What’s more, General Assembly is able to deploy these flows while incorporating every relevant data point in the Sailthru customer profiles.
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MOVING PAST MANUAL
Embracing Email Automation
Sending pre-course materials to individual students manually was a time-consuming process that resulted in inconsistent experiences from one geographic area to the next. Automation saves the General Assembly team a lot of time while allowing them to reach more people, reducing cancellation and withdrawal rates.
Learn More About Our Automation
SMART NURTURE = EFFECTIVE NURTURE
Eyeing Acquisition Source
After testing and tailoring flows based on acquisition source, General Assembly was able to prove that awareness-building content correlates with a 40% increase in leads from users acquired through sweepstakes.
