Publishing in a Cookieless World: How First-Party Data Is Transforming Media Companies

For media groups, programmatic advertising has been a relatively easy, automated way of reaching potential buyers based on their browsing behavior. It’s low-touch and it uses data that, thanks to third-party cookies, has been relatively simple to collect.

But that’s changing—and fast. Because by 2022, Google will retire these third-party cookies forever. And your advertisements will need to be powered by first-party data moving forward.

Download the guide to learn more about:

• The true value of first-party data
• New business models that first-party data enables for media and publishing
• Step-by-step strategies that increase the performance of your data management and privacy practices
• How to avoid burdensome, complicated, and/or expensive first-party data collection processes

Topics covered:

• First vs. third-party data
• Subscription and audience monetization strategies
• Programmatic advertising
• Customer segmentation
• Email marketing strategy
• Customer experience and relationship management
• Engagement
• Optimizing ad buys and event investments
• Building a first-party data-driven business model