Buying clothes for someone else adds an extra challenge — doubly so if that someone else can’t yet walk or talk. Carter’s facilitates frictionless shopping for little ones with personalized product recommendations and content.
- 2021 Rank 26
- Founded 1865
- Model Public
Why we love Carter's
"Hello Baby!" Email Series Personalized to the Needs of Newborns
New parents are learning their way around shopping for clothes and Carter’s helps out new email subscribers with a welcome series personalized to the needs of newborns.
In-App Product Recommendations Tailored to Baby’s Age, Gender, and Style Preferences
Age, gender, clothing category, silhouette, sleeve length: Kids’ clothing has a lot of variables and Carter’s helps mobile app users navigate its inventory with the most relevant recommendations.
User-Generated Content That Builds Community and Brand Loyalty
The Carter’s blog, Life With Kids, features articles about everything from family activities to outfit ideas to stain removal tips, peppered with user-generated content that helps build both brand loyalty and community.
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