With a highly personalized website and seamless curbside pickup experience, Best Buy simplified WFH for millions of people while making its personalization as recognizable as the brand’s blue polos.
- 2021 Rank 3
- Founded 1966
- Model Public
Why we love Best Buy
Personalization Based on Product Category Shopped
Because Best Buy sells everything from TV stands to treadmills, the tech giant uses a customer’s previous purchase history to highlight their most relevant categories when recommending products.
Website Landing Pages Feature Recently-Viewed and Related Products
Electronics lend themselves to plenty of pre-purchase research and many customers may need a refresher for what they’ve browsed. Best Buy takes care of that by featuring recently-viewed and related products on website landing pages.
Early Adopter of Curbside Pickup and Click-and-Collect
With lingering safety concerns and in-store restrictions keeping shoppers out of its stores, Best Buy became an early retail adopter of curbside pickup and click-and-collect experiences like buy online, pickup in-store (BOPIS).
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