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Business

The Key Consumer Trends Marketers Need To Know in 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. As we finally emerge from the...

Business

Building Loyalty in a Recession

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective...

Article

Sailthru’s 2022 Year in Review 

Sailthru’s 2022 Year in Review 

2022 has been another year for the books – especially for cross-channel marketers. Marketing trends continue to keep us on our toes, ensuring we...

Data & AI

Thanksgiving Week Shows Retailers Collecting Zero-Party Data While Loyalty Programs Continue To Provide Solid Revenue Streams

The 2022 holiday shopping season has begun and forward-thinking brands are seizing the opportunity to collect zero-party data via interactive experiences in the busiest...

Mobile

Grow Your Holiday Sales With SMS Marketing: Four Tips To Build Your List Now

Grow Your Holiday Sales With SMS Marketing: Four Tips To Build Your List Now SMS marketing has fast become a main contender when prioritizing...

Business

Signals 2022: A Virtual Conference on Relationship Marketing

Establishing an emotional connection between your brand and your customers is the height of marketing success. But achieving it is complex. Signals 2022 is...

Article

What Can A Martech Upgrade Do For Your Brand?

Four criteria to evaluate your marketing technology’s strengths and vulnerabilities. Growing a business can be similar to remodeling an old home. A total renovation...

Data & AI

How Interactive Experiences Can Upgrade Your Data Collection Strategy

With the sun setting on third party cookies, businesses are recognizing the need to revamp their data acquisition strategies. Customer relationships need to be...

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